Powered by Max Banner Ads
Connie and Rep. Allyson Schwartz (D-PA) spoke about the Democrats’ health care bill in an interview with FOX Business Network on Nov. 6, 2009.
June 14th, 2010
My Health
Connie and Rep. Allyson Schwartz (D-PA) spoke about the Democrats’ health care bill in an interview with FOX Business Network on Nov. 6, 2009.
April 11th, 2010
My Health
April 10th, 2010
My Health I am thinking about starting up a small part-time weight loss coaching business. I do not have any certifications currently, although I am planning on becoming certified in this area this summer if I can build up a client base so that it’s worth the money. According to the research I have done online, weight loss coaching/life coaching is not governmentally regulated, so I do not believe I would be breaking any licensing regulations. I am concerned however with avoiding liability in case someone gets hurt while taking my exercise or nutrition recommendations. I am not going to be prescribing diet or fitness plans or exercising with clients, since I’m not a PT or nutritionist, but I will be providing them general education about how to lose weight.
I’ve pieced together an informed consent/waiver of liability contract, but I’m not sure how well it would hold up in court if a client has medical bills or dies during exercise that was recommended by me and wants to sue. Just wondering if this would protect me sufficiently or not or what other steps I could take. I’m not going to be getting an LLC since I won’t be making much money at it to start off.
Here is what I have. Any advice would be appreciated. I know the best way to make sure about this would be to ask a lawyer, but I can’t afford the legal fees they are asking for in my area to do contract reviews.
Informed Consent and Waiver of Liability
I, _____________________, have requested Weight Loss Consultation services from (business name), with the understanding that these services have been designed to provide information and suggestions as to how I could possibly improve my diet and my health. Through individualized education, (business name) is to teach me proper eating habits and a basic understanding of the behaviors necessary for healthy weight loss. She will provide motivation and support to help me make lifestyle changes and assume more personal responsibility for my own health. While people generally experience greater health and wellness as a result of embracing a healthier attitude, lifestyle, and diet, (business name) does not promise or guarantee me protection from future illness or injury. I understand that (business name) is not a nutritionist or physical trainer and has not completed any formal training as a weight loss consultant or life coach.
I further acknowledge that I am solely responsible for my own safety and physical health in any exercise that I chose to undertake. It is my responsibility to determine if I am physically capable of engaging in any proposed recommendations, and it is my sole responsibility to determine if any existing conditions or limitations may be adversely affected by her recommendations. I understand that any physical exercise carries risks including, but not limited to, abnormal blood pressure, fainting, dizziness, disorders of heart rhythm, and in very rare instances, heart attack, stroke, or even death. Exercise can also cause injuries to the muscles, ligaments, tendons, and joints of the body.
I understand that (business name) recommends that I consult with a physician prior to engaging in any physical exercise program. If I do not seek approval from a doctor, I warrant that I am in good health and that I have no physical conditions that would prevent me from participating in exercise.
I fully and voluntary assume any and all risk of personal injuries to myself, including medical or hospital bills, permanent or partial disability, death, and damages to my property, caused by or arising from recommendations made by(business name). (business name) is not liable for the misconception or misuse of information provided, as every effort has been made to see that it is as complete and accurate as possible.
I hereby release and waive on behalf of myself and my heirs, estate, insurers, executors, administrators, and successors any claim, loss, damages, demand, lawsuit, expenses, or any other liability for personal injuries or death, or property loss or damage, which I or my estate may incur arising out of connection with (business name), whether or not such claims arise from her negligence.
I full and voluntary agree to the terms herein.
Client Signature: ______________________ Date: ______________
March 23rd, 2010
My Health
March 18th, 2010
My Health
Marketing a fitness business is a challenging process. Owners are often overwhelmed by the number of marketing methods available, causing them to make irrational decisions that result in wasted time and money. Fortunately, there are a few ways to make the task easier:
Start with your customers and ask yourself what they really want. Marketing a fitness business should include a plan that is as customer-driven as possible. Use tools like questionnaires and surveys to assess your clients’ needs and gain some insight into future business decisions. By knowing your customer, you will be able to tailor your plan to directly coincide with their needs. Marketing a fitness business is much easier when the opinions of clients come together with your own personal vision.
If you have already secured a satisfactory client base and are simply looking for ways to expand your business, you need to upsell. Marketing a fitness business successfully depends on your ability to retain current clients, in addition to attracting new ones. If a customer purchases a training program, be sure to explain the benefits of buying into a diet coaching program as well. When attempting to upsell, do so at the point of sale. Make the second item seem like an add-on to the first purchase, as opposed to a new product. Regular clients will bring simplicity to marketing a fitness business because you will already be capable of matching their interests to products. If you don’t have any new products to offer a current customer, think about reorganizing programs and packages.
By pleasing your current customers, you will reap the rewards of referrals. Marketing a fitness business through referrals is one of the most underestimated strategies out there. When clients are happy, they recommend your products and services to other, leaving you with very little work to do. Using a mix of customer satisfaction and product or program incentives, marketing a fitness business grows more and more effortless.
Of course, in order to achieve the ultimate in customer service satisfaction, you need to show clients that you actually care. When marketing a fitness business, add a personal touch to your client care system by making a note of customers’ birthdays and anniversaries. When a special event arrives, give them a small gift or discount to bring attention to the fact that their business is important. In addition to operational skills, marketing a fitness business properly requires customer service opportunities that outperform the competition. Your clients’ gratefulness will reflect nicely in your referrals and provide you with fantastic testimonials.
If you need to build your current client base, it may be time to sift through the list of prospective customers – the ones who were close to joining a program or purchasing a product but never followed through. This is just one of the many ways to reach new customer levels when marketing a fitness business. Check your records and contact the clients who expressed interest in your products or services. Attempting to seal the deal a second time around is all part of marketing a fitness business. Should they decline, ask them for referrals or offer them a consultation. Prepare a script ahead of time so you’re not fumbling over your words.
Not surprisingly, the Internet will prove to be your best ally when marketing a fitness business. Set up a website that instantly catches the attention of new customers and allows your existing clients to interact with you. Use interactive features, such as chat forums to make customers feel as connected as possible. Be sure to include enough keywords in your content for your site to be noticed by search engines. To make the most of marketing a fitness business online, add related articles filled with keywords to help reach a higher concentration.
Some potential customers will respond better to a more personal approach. Take advantage of public speaking opportunities whenever possible and you will soon be recognized as an expert in your field.
Finally, ensure that marketing a fitness business is rewarding for both you and your clients. Promote a balance of wellness and fitness to give them an overall sense of accomplishment.
Nitin Chhoda has a blog on personal trainer marketing and physical therapy marketing at http://www.nitin360.com and his physical therapy private practice marketing system is available with a money-back guarantee at http://www.therapynewsletter.com